OPEN DISTANCE
LEARNING (ODL) CENTER

The business environment refers to all the internal and external factors that affect how a business operates and performs. This includes things like employees, customers, suppliers, laws, technology, and economic conditions.

Understanding the business environment is important because it helps businesses make better decisions, adapt to changes, and stay competitive. By analyzing both the internal environment (within the company) and the external environment (outside the company), businesses can identify opportunities and threats, plan effectively, and achieve their goals.

Organizational Behavior (OB) is the study of how individuals, groups, and structures interact within an organization to influence behavior, performance, and outcomes. It integrates concepts from psychology, sociology, anthropology, and management to understand and improve workplace dynamics. Key areas of focus include motivation, leadership, communication, team dynamics, organizational culture, decision-making, and change management. The ultimate goal of OB is to enhance organizational effectiveness and employee well-being by fostering a positive and productive work environment.

This course introduces students to the fundamentals of Industry 4.0, the fourth industrial revolution driven by digital transformation. Students will explore key enabling technologies such as Artificial Intelligence (AI), Internet of Things (IoT), Big Data Analytics, Cloud Computing, Automation, and Cyber-Physical Systems, and understand how these innovations are reshaping modern businesses and production environments.

The course focuses on how Industry 4.0 is applied in various sectors including manufacturing, logistics, and services, and the impact it has on business models, productivity, and competitiveness. Students will also examine the challenges of digital transformation, workforce readiness, and ethical considerations in the digital age.

As part of the ODL approach, students will engage with interactive online learning materials, virtual discussions, and hands-on activities through digital platforms to enhance understanding and practical application of Industry 4.0 concepts in real-world scenarios.

This course is designed to equip students with the knowledge and skills of operating and managing a tour. This covers from taking enquiries, planning and developing a tour package, etc. This course also requires students to develop and sell a package tour within the country. This module is introduced to build a concrete foundation for students to learn and know about the clockworks of the Tour and Travel business.

Study about the definition of MICE (Meeting Incentive Convention Exhibition) in tourism industry. Focus on MICE’s importance, type, form and terminology. In addition, learn about the definition of activities, component, basic facilities, budget and working process of MICE. Finally, study about the communication with MICE related organizations

This course is designed to ensure students have knowledge on the different places on the globe, the geographical attributes, city and country information, places of interests, etc. It is basically a study on the countries and regions on each continents of the world

This unit aims to equip students with a comprehensive understanding of innovation and commercialisation.

In today’s competitive landscape it is critical that organisations continually innovate both their product offering and processes to ensure that they remain competitive in the market. Furthermore, adopting a more commercially driven approach is vital to maximise the Return on Investment (ROI).

In this unit, we will look at a number of tools and techniques organisations use to drive innovation and become more commercial in their approach. The aim of the unit is to give students cutting-edge knowledge as well as practical application of the key ways organisations become more innovative while remaining commercially driven.

This unit provides students with an understanding of the definition and scope of entrepreneurship and an understanding of the enablers and barriers to business start-up.

Students will learn about the influence of national culture and economy on entrepreneurship and will explore the personal characteristics of entrepreneurs and the impact of personal situational factors, including education and background. Students will also learn about the role and importance of small firms to the economy, and about social enterprise and the social economy. Students will also be expected to:

i) Understand the balance of risk and reward in starting a new venture and they will

ii) investigate and reflect on their own entrepreneurial and enterprising characteristics.

iii) Examples of entrepreneurs and start-up organisations will be discussed and students

iv) will be expected to draw on local, personal and general knowledge together with their

v) learning to be able to identify the characteristics of entrepreneurial ventures. 

This course aims to introduce students to the theory and practice of consumer behaviour by building a comprehensive knowledge and understanding of the relevant literature.

 Inclusion of this module is essential to allow students to the nature of elementary statistical data and Techniques

This subject is introduce to understand, analyzing and assessing the individual, interpersonal, group and the organizational processes faced by employees in meeting the challenges in the working environment of an organization.

This course is designed to comprehensive, classic principles of marketing with contemporary approach on the marketing development and strategies in meeting needs and opportunities in the global market place.

Course Learning

Physical Security is defined as those means which serve to protect and preserve a society and allow for the conduct of activities within the organization or society without disruption. The need for Physical Security emanates from an aspect of fear which is a permanent feature in human behaviour due to the criminally and anarchism prevalent in our societies. This course Physical Security Management provides students on the understanding of Instituitional security management, critical infrastructure, retail security, criminal fraud and cyber inverstigations , banking and international security management. Students will be exposed to the Purpose of Physical Security Management which is part of a converged set of security and resilience measures focused on the protection of people, facilities, assets and data managed by multiple layers of interdependent systems.

This module deals with knowledge on understanding the socio-ethical context of management, societal analysis, ethical perspective and corporate governance.