Marketing Essential

This course introduces students to the fundamental concepts and practices of marketing. It explores the comprehensive role of marketing in identifying customer needs, creating value, and delivering effective solutions. While advertising, publicity, and sales are important components, marketing is much broader and begins long before a product or service is developed. Students will gain an understanding of how marketing strategies are formed, how markets are analyzed, and how products are positioned and promoted to target audiences. The course emphasizes the integration of marketing within the overall business strategy and highlights its role in driving organizational success.